Story

I hated hat hair

I wear hats. Every day, most days, all day. And every time I took one off I had the same problem — flattened, creased, frizzed.

The fix everybody knows about is a durag, and a durag is not something I am wearing to a meeting.

So there was a gap

I was already running Verse Fashion at the time, so I knew what it takes to actually make something rather than just have an idea about it. This one was simple enough to state: a hat good enough that you would buy it for the way it looks, that happens to solve the hair problem while you are wearing it.

That turned out to mean a lot of time on satin. Sourcing it, finding vendors who would line a full crown properly instead of stitching in a band and calling it lined, getting the six-panel fit and the brim curve right. I would rather take the extra months than put out something that is only half the promise.

What Cappin' means

Capping means lying. Stretching it. Saying something that is not quite true.

Which is the joke, because most hats are exactly that — they look like they are doing you a favour and they are quietly wrecking your hair the whole time.

Ours is the one that is not capping.

Los Angeles, and I mean that literally

Designed here. Shot here — Venice boardwalk, the walls off Abbot Kinney, palm trees in half the frames because they are actually there. The LA on the front of two of these hats is not a licensing deal, it is where I live.

Who it is for

Anybody who has ever taken a hat off and immediately regretted it. That is a wider group than the hair-care aisle would suggest, and it is most of the people I know.

— Derrian Davidson, founder